Hard Rock Bistro Lets Buyers " Touch” Memorabilia

Example: Hard Rock Cafe

Online multi-touch exhibits bring the cafe chain's large collection to patrons' disposal. Hard Rock Cafe is famous around the world due to the exhaustive and authentic Rock and roll ‘n Roll memorabilia collection, consisting of a lot more than 70, 000 pieces which includes instruments, clothes, lyrics and other celebrity items which rotate among its 163 cafés and hotels. Hard Rock needed a way to enhance sales, devotion, and marketing and at the same time produce a unique customer experience about the collection. Till recently, a lot of the memorabilia has been locked up where it absolutely was difficult to show to customers, a lot of whom are music lovers.

Hard Ordinary Cafe Lets Customers " Touch” Collectibles Case Study: Hard Rock Cafe

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Hoping to deliver a new, digital experience to customers, Hard Rock embarked on a voyage to digitize those useful pieces in 2008. By making use of San Francisco active design agency Obscura Digital, the company installed an 18-foot long multi-touch " RockWall” in its flagship cafés in Las Vegas, Orlando, and Los Angeles. Obscura Digital had already been involved in a similar project: a 16x9 ft . display commissioned by HewlettPackard, which first showed at the Everything Digital convention in 2006.

The massive four-foot high RockWall multi-touch displays that Obscura built for Hard Rock let visitors, the first time, to view 1000s of memorabilia items on a high-resolution interactive screen—instead of peering at some items lurking behind glass circumstances. This lets tourists experience a great deal more of the collection, and in an infinitely more intuitive, comprehensive and larger-than-life way.

Multiple customers can simultaneously work with their hands to search for, get around and read about imagery and video footage in the items on display. The RockWall in Las Vegas, which in 2010 received an award coming from...



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