BUSINESS STUDY METHODOLOGY AN EMPERICAL EXAMINE ON CUSTOMER BUYING HABIT ON TWO WHLEERS.

KIRUTHIKHA K

Advantages:

India is the second greatest producer from the two-wheelers. Both wheeler sections contribute the greatest volume between all the segments in car industry. The country stands following to China and tiawan and Asia in terms of development and sales respectively. The industry is growing at thirty per cent annually. That consists of three segments viz. scooters, motor bikes and moped. Majority of Indians, especially the youngsters prefer bikes rather than vehicles. Capturing a large share inside the two-wheeler industry, bikes and scooters cover a major portion. Bikes are considered to be the beloved among the youth generation, as they help in convenient commutation

Overview of literature:

1 ) Omesh Chadha (2011) has found that the bike segment can be dominated simply by 4 significant players viz. Hero Honda, Bajaj, TVS, Royal Enfield. The growing size of the middle class and the rise in hope of the children along with the opening of the Of india Economy has collectively affected the stable growth of two wheelers marketplace in India. 2 . Faiz Ahmed Shaikh (Aug 2012) has found that, in the last couple of years, the American indian two wheelers industry provides seen spectacular growth because majority of Indians especially teenager prefer these as most easy means of travel. The objective of the two wheeler industry is to sustain market share through satisfying customer needs and expectations. 3. S. Saravanan (2009), N. Panchanatham (2009), S. Pragadeeswaran (2009) has been doing an investigation to determine the consumer tendencies towards showroom service of two wheelers. This examine is made to describe the consumer satisfaction of two wheelers with respect to socio-economic qualities as age group, gender, career, family income, educational level and so on which is called descriptive study. The benefits shows that learners and workers are more pleased about show room providers. 4. Arumugasamy G (April 2012) made an attempt to research the influencing effect of two wheeler is a blessing to middle section class buyers. Demand underneath

ordinary situations is the function of price, not only cost but likewise too many financial and noneconomic factors. Present study has examined the theory of require in the light of these kinds of factors and a significant determinant. 5. 3rd there’s r. M. Shanthi and Dr . M. Sakthivel Murugan identified that India is witnessing a change in consumerism The item is now predominantly consumer drivers consumer has many options to determine. 6. Skyline Business School (July 2010) has conducted a review in order to measure the marketing strategies of two wheeler segments in automobile industry of Bajaj and Main character Honda. An effort has been designed to understand the pleasure level of the shoppers towards seller services. 7. S. T. Droga has found that whether celebrity endorsement act as a brandname building. Important factor revealed that generally people want to see male celebrities endorsing car vehicles instead of females. almost 8. S. G. Sureshrajan and M. Selvachandra has found away that two wheeler industry is growing with the rate of 10-15% factor contributing to this growth is definitely the rural consumers potential. 9. Arun kumar kanoja finds out the fact that insight from the industry covering its evolution in India, demand motorists, influence supply side factors commentary upon industry player and competition and the trends in domestic scale and exports. 15. Mahendra, M. S. Versus has found that in India has grown vastly during the recent past. India is the next largest customer of two wheelers. eleven. Banerjee, Master, Deakin, Kanafani, has found that spurred by rapid economical growth, personal vehicle control in India is elevating at a quick pace. They have forecast within the mix of the motorized personal vehicle fleet. 12. Kaushal, Shailesh, Anand, Shaileja has found that consumer differ in consumer tendencies towards inspiration factor of two wheelers. This research helps the managers to understand...

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