Urtima AB

Key method of research should be on the web questionnaire. Arguments to choose this type of survey: 2. Quick method to benefit

* Affordable

2. Easy to examine

* Various options of image aids (e. g. blueprints, charts) is possible automatically 2. Best way for high response rate, especially if possibility to win totally free gift exists to the participants who will fill in the questionnaire (e. g. offer them to win X1 Fitness or other sporting activities accessory) As well personal interviews with key decision makers would be very helpful. Arguments to decide on this type of study: * Participants who can offer special insight

5. It will cost a lot less than traditional face-to-face interviews, just because a lot much less staff will probably be needed to execute surveys, the moment interviewing just few people 5. There is no need to motivate participants, because they are considering generating even more sales

Research Style

Research has to be carried out by sending out online questionnaire (as well as paper version) and meeting with face-to-face essential decision makers in the market (managers of leading sport item and electronic devices stores). Initially method of exploration would aid to identify how a product is identified by buyers, second might help to get some good advertisements tips. Research will probably be focused on quantitative information, mainly because it is much much easier to analyze (especially if there are many respondents). As well there would be some qualitative details involved, primarily to find out about product perception. This kind of project focuses on field research. First of all, conventional paper questionnaires can be emailed out to professional athletes, health centres and sport equipment/electronics store's clients to be filled out. At the top of the questionnaire there should be a picture and description from the product. There should be possibility to win a prize stated at the top as well, for high response charge. Secondly, links to on the web questionnaire should be posted to several websites...

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